25 Best SEO Blogs for Beginners to Advanced Niche Website Owners

Looking for a list of the best SEO blogs to follow along your entire SEO journey?

We've got you covered.

If you want to learn all things Google search and stay up to date on the best search engine optimization tactics and SEO trends, each of these websites has something for you.

Let's dive in.

25 Best SEO Blogs for Beginners To Advanced Niche Website Owners

Most of these blogs have a well-rounded content strategy that covers SEO trends and topics from beginners to advanced, but some of them specialize in one area or another. 

1: The Ahrefs Blog

Ahrefs is one of the best SEO software suites on the internet today. It's no surprise that their blog is great for beginner to advanced website owners. You can learn more about their tools in our Ahrefs review.

They have a ton of articles teaching you how to use their tools to improve your SEO, but that's not all. 

The Ahrefs blog is a well-rounded SEO blog with helpful SEO information for everyone. 

2: Search Engine Land

This website was founded by Danny Sullivan, a former journalist and analyst covering the search engine marketing industry for 2 decades. 

Search Engine Land is a blog whose total focus is on SEO news. This blog publishes a lot of content – between 2 and 10 articles a day, every day. 

Featuring articles from the top SEO experts in the industry, you'll find search engine news for any business owner from beginner to advanced.

3: Moz Blog

The Moz Blog features SEO content from the industry's “top wizards, doctors, and other experts”.

Moz has a suite of SEO tools, too, making it a great resource for anyone wanting to leverage SEO for their content. 

This blog has advice columns, news, research, case studies, how-to's, and more. 

Although there are more advanced SEO topics published on Moz Blog, it's easy for beginners to find their way around and get started with SEO here. 

4: Semrush Blog

Semrush is another suite of SEO tools and software used for everything from keyword research to competitor analysis and more.

You can read our Semrush review to learn more about the tool.

The Semrush blog is one of the best SEO blogs out there that publishes industry news, SEO guides, tutorials for using the Semrush suite of tools, and more. 

The detailed guides found on this blog are great for beginners to advanced professionals, depending on the topic. 

The Semrush blog also has plenty of content and resources about paid advertising, social media, and other content marketing techniques.

5: Search Engine Journal

Search Engine Journal is another SEO news blog full of valuable SEO news and content for every skill level. 

This blog is pretty much entirely focused on news in the SEO industry. 

Search Engine Journal also publishes a ton of content – anywhere between 3 and 15 articles per day. 

Their main focus is on SEO, but you'll also find articles on topics like paid advertising, content marketing, social media, and more. 

6: Backlinko

Backlinko is the brainchild of Brian Dean – founder of the popular Skyscraper technique of content production and link building. 

This blog is one of the top SEO blogs out there, and it's all published by Brian himself. 

Backlinko is a favorite of many people in the digital marketing space: SEOs, bloggers, and marketers of all kinds. 

As such, you'll find plenty of beginner-friendly to advanced SEO techniques and strategies. 

7: Niche Pursuits

Niche Pursuits – aka the website you're reading right now – is a popular digital marketing blog created by Spencer Haws. 

The main focus of this website is building niche websites and online businesses – which all involve some degree of SEO knowledge and techniques. 

In the SEO category of the Niche Pursuits blog, you'll find a little bit of everything. 

From SEO tutorials and how-to's to software and tool reviews, you can find it all here. 

8: Mangools

The Mangools blog is a more beginner-friendly SEO blog with topics on on-page SEO, general SEO, technical SEO, and more. 

This blog is easy to navigate and understand with a plethora of articles to help you make your website as SEO-friendly as possible. 

Mangools, first and foremost, is a suite of “juicy SEO tools” for things like keyword research, SERP analysis, SEO metrics, and more. 

9: Search Engine Watch

Another SEO blog launched by Danny Sullivan, Search Engine Watch was founded in 1996 and is both a blog and an SEO news website. 

Although Search Engine Watch doesn't have as rigorous a publishing schedule as some of the other SEO news sites, they still publish multiple articles per month. 

SEO is a main focus of this blog, but you can also find industry news content, PPC content, social media marketing, video marketing, content marketing, and more.

10: Yoast SEO Blog

Most bloggers today know of Yoast – the creators of the popular Yoast SEO WordPress plugin. (Read our Yoast SEO review for more information.)

In addition to having great SEO tools for WordPress, Yoast has an SEO blog, too. 

The Yoast SEO blog has a little bit of everything, from beginner SEO techniques and tutorials to advanced. 

Although you might think you'll only find WordPress SEO content here, there's more. Yoast has plenty of general SEO content and even Shopify SEO tutorials and articles, too. 

11: Search Engine Roundtable

Want another SEO news site? Search Engine Roundtable is owned and run by Barry Schwartz and publishes bite-sized news articles about everything SEO. 

SERoundtable talks about Google, Bing, Yahoo, algorithms, spiders, cloaking, and so much more. 

The purpose of SERoundtable is to “report on the most interesting threads taking place at the SEM forums”. 

This SEO news site publishes between 5-10+ articles per day (check out our guide to marketing for news sites for some pointers). 

12: Matthew Woodward

The Matthew Woodward SEO blog is an award-winning single-author blog all about SEO. 

Matthew Woodward started his blog as an experiment which quickly grew to earn 6 figures in under a year. 

As a result, he established himself as an expert in the SEO industry, launched his course 90 Day SEO, and runs one of the top SEO blogs on the internet today. 

You'll find plenty of SEO content from beginners to advanced and a plethora of how-to blogging content, too.

13: Diggity Marketing

Diggity Marketing is an SEO blog run by SEO specialist Matt Diggity. In addition to running an incredibly popular SEO blog, Diggity Marketing offers SEO services like link building, SEO coaching, and more. 

You'll find plenty of SEO and digital marketing related content here, like SEO for affiliate marketing, SEO news, case studies, and much more. 

14: SEO Notebook

SEO Notebook isn't as much an actual blog as it is a weekly newsletter in blog format on Notion. And it's quickly becoming one of the best SEO blogs on the internet.

Founded by Steve Toth, former SEO strategy lead at FreshBooks, SEONotebook is quickly becoming one of the top SEO websites and newsletters online today. 

Steve shares the hottest SEO tips for beginners to advanced with a major differentiator: every single SEO “note” gives you step-by-step instructions to take immediate action after reading. 

Additionally, it's not regurgitated or well-known SEO tactics you'll find on other outlets. The tips shared in SEO Notebook are new, modern, or fresh takes that are getting big results in the present moment.

SEONotebook is helpful for anyone from a hobby blogger to full-blown online business owner. 

15: Gotch SEO

Gotch SEO, founded by Nathan Gotch, is an SEO website that specializes in in-depth SEO tutorials and case studies. 

This SEO blog features SEO advice, tutorials, and tips for everyone from beginners to advanced – even SEO agencies will find valuable content here. 

In addition to the blog, Nathan runs Gotch SEO Academy, an SEO training program for agencies, consultants, and freelancers. 

16: Neil Patel

Neil Patel is an online entrepreneur and co-founder of companies like KISSmetrics, Crazy Egg, and Neil Patel Digital. 

Neil specializes in digital marketing, and the Neil Patel blog is full of extremely in-depth articles on everything related to content marketing. 

Whether you're a beginner or advanced SEO, you're sure to find helpful content on this SEO blog. 

In addition to tons of SEO content, tutorials, and case studies, Neil Patel also created Ubersuggest, an SEO keyword and competitive research tool (for context, check out our list of the best Ubersuggest alternatives). You can check out our Ubersuggest review for more information.

17: The HOTH Blog

The HOTH is an SEO agency and suite of SEO tools for a variety of content marketing needs. And The HOTH blog is a great complement to their SEO services. 

This blog doesn't just cover SEO, it also covers all things related to content marketing like PPC, social media marketing, and more. 

The HOTH blog features in-depth guides, tutorials, and case studies. 

18: SERanking

SERanking is a fast-growing SEO software and blog with a suite of SEO tools like backlink tracking, rank tracking, keyword suggestions, and more. 

This blog features tons of helpful SEO articles on topics for both beginners and advanced SEOs. 

The SEO insights category has SEO news, SEO tips and tutorials, case studies, and more. 

Despite being incredibly in-depth, the articles on SERanking are both helpful and easy to digest. 

19: BrightEdge

The BrightEdge platform is a suite of SEO and digital marketing tools for online marketers, and they have a robust content marketing and SEO blog. 

This blog has many different types of articles including the latest SEO news, tutorials and case studies, technical SEO, and more. 

In addition to SEO content, the BrightEdge blog dives into content marketing, social media marketing, and more.

20: Single Grain

Single Grain is a digital marketing agency trusted by big names like Amazon, Uber, Airbnb, and more. 

This agency was purchased for just $2 in 2014 by entrepreneur Eric Siu, who then grew the company into what it is today. 

The Single Grain blog has much more than just SEO content. You'll also find articles and tutorials for social media marketing, content marketing in general, and more. 

However, if it's SEO content you're after, you'll find a lot of beginner-friendly to advanced SEO tips here. 

21: Content Marketing Institute

The Content Marketing Institute (CMI) has a sole purpose: to help advance the practice of content marketing through online education and in-person events. 

And their blog serves as a vital part of that strategy by providing plenty of helpful digital marketing articles.

Topics on the Content Marketing Institute blog aren't just limited to SEO. You'll find articles on everything related to content marketing here. 

And since CMI is focused on education, content on this blog is great for beginners and beyond. 

22: Searchmetrics

Searchmetrics is an SEO blog covering all things SEO, from beginner to advanced. 

This multi-author website publishes several SEO-related articles every month, on topics ranging from analytics and algorithm updates to content marketing and beginner SEO. 

Searchmetrics is more than just a blog – it's also a platform that offers an enterprise SEO service for things like competitor and consumer research, analytics, site experience evaluation, consulting, and more. 

Although their blog features a lot of high-level SEO info, they have a lot of content for every step of the SEO journey. 

23: HubSpot Blog

HubSpot is a large software company that provides a platform and products for marketing, sales, and more. As a result, their blog covers a lot of ground related to all things marketing-related. 

The HubSpot blog has some great SEO content, too, and they also offer a free SEO course which can you help decide whether a Hubspot certification is worth it. This blog features more on beginner SEO basics and blogging SEO, although you will also find in-depth guides on technical SEO and some more advanced topics. 

The HubSpot blog is updated multiple times a month and it's a great place to go for marketing content, sales content, and more. 

24: CognitiveSEO

The CognitiveSEO blog is a great place for beginners, intermediate, and advanced SEOs alike. 

CognitiveSEO provides SEO tools like a keyword tool, a site explorer, an Algorithm Update tracker, and more. And their blog has in-depth guides on every angle of SEO. 

You'll find easy-to-read informational articles, ranking signal guides, content marketing how-to's, and much more. 

25: Google Search Central Blog

The Google Search Central blog is Google's very own blog for SEO best practices and algorithm updates.

Although it's more advanced, it's a good one to have on your radar. It's always good to know where to go to get information directly from the source, whether you're an SEO professional or just starting out.

Final Thoughts

Most SEO blogs on this list are perfect for all levels of SEO knowledge. 

Each of these blogs, news websites, and software companies have built topical authority on the subject of SEO – so their content offerings are all very well-rounded.

If you're learning SEO or want to stay up-to-date on the latest SEO happenings and Google updates, I highly recommend signing up for the SEO news websites' newsletters. 

And be sure to check out the other blogs and websites on this list for everything else SEO and content marketing-related, you never know what you're going to find. 

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